CASE STUDY:

LOSKIN WOOD CABINS

Client: Diverse Forests

Location: Cowal Peninsula,
West Coast of Scotland

Architect: Studio Wylde

Interior Designer: AdesignStorie

An eco-conscious woodland cabin experience designed by Diverse Forests to reconnect people with nature and let them take part in creating a new woodland.

This exciting project involved building 5 cabins and planting 15,000 trees for an initiative to create a new woodland in the West of Scotland. Guests staying in the cabins will be able to plant trees in the new woodland and learn about the work Diverse Forests do, establishing and maintaining woodlands for people and nature.

JBDA joined the team to create compelling marketing collateral, including CGI's and animation, which would showcase the unique offering at Loskin Wood as part of a prelaunch crowdfunding campaign, allowing Diverse Forests to start booking stays ahead of construction completion.

Funding has been successful and construction of the cabins has begun.

Find out more about Diverse Forests here, and more about the woodland experience here.

Marketing.

Here are the nine marketing visuals we created to sell the atmosphere and vibe of the cabins.

Hero shot - young woodland.
Hero shot - mature woodland.
Night Shot - to show the warm luxury of the experience.
Night Shot - to show the warm luxury of the experience.
Aerial shot - to view the cabins in the wider context of the beautiful landscape.
Site Entrance - a view down the track to show the cabins in relation to each other, with young trees planted.
Living / Dining area - a place to unwind, relax and enjoy the view from the comfort of a minimalist modern sofa.
Living / Dining Area - large apertures to make you feel enveloped by nature while remaining snug in the warm timber interior of the cabin.
Bedroom - a warm, safe vantage point to rest while looking out into the woodland.

Hero Shot.

Two versions were required of the key visual: a before to show the newly built cabin in a young woodland, and an after to illustrate the growth of the woodland years later.

Interior Visuals.

Working with the interior designer for this project, we set out to convey a sense of warm, cosy belonging with the interior shots.