CASE STUDY:

LOSKIN WOOD CABINS

Client: Diverse Forests

Location: Cowal Peninsula,
West Coast of Scotland

Architect: Studio Wylde

Interior Designer: AdesignStorie

An eco-conscious woodland cabin experience designed by Diverse Forests to reconnect people with nature and let them take part in creating a new woodland.

This exciting project involved building 5 cabins and planting 15,000 trees for an initiative to create a new woodland in the West of Scotland. Guests staying in the cabins will be able to plant trees in the new woodland and learn about the work Diverse Forests do, establishing and maintaining woodlands for people and nature.

JBDA joined the team to create compelling marketing collateral, including CGI's and animation, which would showcase the unique offering at Loskin Wood as part of a prelaunch crowdfunding campaign, allowing Diverse Forests to start booking stays ahead of construction completion.

Funding has been successful and construction of the cabins has begun.

Find out more about Diverse Forests here, and more about the woodland experience here.

Marketing.

Here are the nine marketing visuals we created to sell the atmosphere and vibe of the cabins.

Hero shot - young woodland.
Hero shot - mature woodland.
A modern wooden cabin at night with a lit outdoor fire pit in the foreground.
A small wooden cabin at night with warm interior lighting, a lit outdoor fire pit, and a porch with outdoor furniture, surrounded by tall grass and trees.
Aerial view of a forested area with modern tiny homes and winding gravel pathways, surrounded by trees and mountains in the background.
A rural landscape with a gravel path leading through greenery and small wooden cabins, under a blue sky with some clouds.
Living room with wooden walls, beige sofa, round wooden coffee table with books and a lamp, window with sunlight and a view of greenery, and a dining nook with a table, chair, and plants.
Living / Dining Area - large apertures to make you feel enveloped by nature while remaining snug in the warm timber interior of the cabin.
Bedroom - a warm, safe vantage point to rest while looking out into the woodland.

Hero Shot.

Two versions were required of the key visual: a before to show the newly built cabin in a young woodland, and an after to illustrate the growth of the woodland years later.

  • A modern wooden cabin with a minimalist design, surrounded by grassy fields and trees, under a blue sky with some clouds, with a campfire in the foreground.
  • Modern wooden cabin with large windows and a covered porch, surrounded by trees, with a campfire and seating area in the foreground at dusk.

Interior Visuals.

Working with the interior designer for this project, we set out to convey a sense of warm, cosy belonging with the interior shots.

  • A cozy living room with a beige sofa, wooden walls and ceiling, a coffee table with books and a lamp, and a dining area in the background with a wooden table and chairs, natural light coming through the window.
  • Cozy living room with wooden walls and large windows, featuring a round dining table with chairs, a small round coffee table, a built-in sofa with cushions, a fireplace, and potted plants, overlooking a lush outdoor garden.
  • A cozy bedroom with wood-paneled walls and a large window showing a garden outside. A bed with beige bedding and pillows is in the foreground, with an open book and a small cup on it. Sunlight streams through the window, illuminating part of the wall.